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Process

Examples

Key features

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GENERATE AI

GENERATE AI

FASHION LOOKS

FASHION LOOKS

AT SCALE

AT SCALE

The leading AI tool for creating premium fashion content. No prompts, no photographers, no delays.

Save 90% in
Time & COSTS

Save 90% in
Time & COSTS

Reduce production costs and
accelerate your time to market.

Reduce production costs and accelerate your time to market.

Designed
for simplicity

Designed
for simplicity

Built for stylists. Just
click & create.

Built for stylists.
Just click & create.

Built for stylists. Just
click & create.

Scale
without limits

Scale
without limits

Create endless on-brand
content variations.

Create endless on-brand
content variations.

Trusted by leading fashion brands

Trusted by leading fashion brands

Three steps,
zero prompting

Lookgen was built in collaboration with professional stylists, so the expertise is already inside the product. Just pick your model, choose the items, and generate.

Created alongside real stylists, Lookgen is the simplest end-to-end AI solution for fashion brands to scale content and elevate imagery.

01

Upload your items & select virtual models.

Upload your items & select virtual models.

Flat-lay, hanger shot, ghost mannequin, or straight off the rack - any photo works. Lookgen will create a professional flat-lay for you.

02

Generate looks fast,
At scale.

Generate looks fast,
At scale.

Generate looks fast, At scale.

Create looks in minutes. Adjust poses, swap accessories, fine-tune the look. Full creative control without starting from scratch.

03

Extend to more angles
& sceneries.

Extend to more angles
& sceneries.

Select different camera angles and change the background from the studio to different sceneries and publish it to your PIM.

KEY FEATURES

24/7 available VIRTUAL models.

Choose from a selection of AI models, or work with exclusive brand-only avatars.

Brand-matched backgrounds.

Upload your own backgrounds and align with your visual identity.

Add accessories with one click.

Your own collection or AI-generated. Bags, hats, jewelry, and more.

Dynamic camera angles.

Capture every angle. Lookgen preserves fabric detail and layering.

Careers
End-to-end automation.

Lookgen connects your PIM & DAM. Import, code, and publish automatically.

Editorial campaign imagery.

Add a scenery and mood to generate campaign images in context.

WHY BRANDS CHOOSE LOOKGEN

SIMPLICITY

Zero-learning curve. Skip the complex prompting and technical hurdles. Your team is ready to create from day one.

Zero-learning curve. Skip the complex prompting and technical hurdles. Your team is ready to create from day one.

SCALEABILITY

Infinite content at the speed of fashion. Streamline your output with professional workflows designed for global e-commerce demands.

Infinite content at the speed of fashion. Streamline your output with professional workflows designed for global e-commerce demands.

QUALITY

Photography-grade visuals with true-to-life textures, lighting, and brand-consistent precision

Photography-grade visuals with true-to-life textures, lighting, and brand-consistent precision

CONTROL

The stylist’s vision, perfected. From accessory placement to angle tweaks, Lookgen gives you total creative command over every shot.

The stylist’s vision, perfected. From accessory placement to angle tweaks, Lookgen gives you total creative command over every shot.

CONTROL & CREATIVE FREEDOM POWERED BY LOOKGEN.AI

HEAR IT FROM THE INDUSTRY

  • "Within a week, we already sold several looks created with Lookgen."

    Sander van Buiten

    Owner, Arthur & Willemijn

  • “This will change the future of fashion. So fast, so simple, and so good.”

    Rogier Willems

    The English Hatter

  • “It allows us to showcase our expertise in styling effortlessly. It’s the perfect tool to inspire our customers with complete, sophisticated looks.”

    Martijn de Rooij

    E-Commerce, Suitable

  • “The best AI solution we’ve seen for creating looks.”

    Diederik Rijsemus,

    Co-Founder, NAADAM

  • “Lookgen gives us the creative freedom and speed to build looks that bring our products to life and make it easier for customers to envision them.”

    Koen Begeman

    E-commerce Lead, The English Hatter

  • “The tool of the future. Happy to make use of this integrated solution.”

    Bas Jansen

    Esqualo

  • “It’s amazing. We can now show customers a wide range of styling options for every product.”

    Joris Aperghis

    CEO, WE Fashion

  • "Within a week, we already sold several looks created with Lookgen."

    Sander van Buiten

    Owner, Arthur & Willemijn

  • “This will change the future of fashion. So fast, so simple, and so good.”

    Rogier Willems

    The English Hatter

  • “It allows us to showcase our expertise in styling effortlessly. It’s the perfect tool to inspire our customers with complete, sophisticated looks.”

    Martijn de Rooij

    E-Commerce, Suitable

  • “The best AI solution we’ve seen for creating looks.”

    Diederik Rijsemus,

    Co-Founder, NAADAM

  • “Lookgen gives us the creative freedom and speed to build looks that bring our products to life and make it easier for customers to envision them.”

    Koen Begeman

    E-commerce Lead, The English Hatter

  • “The tool of the future. Happy to make use of this integrated solution.”

    Bas Jansen

    Esqualo

  • “It’s amazing. We can now show customers a wide range of styling options for every product.”

    Joris Aperghis

    CEO, WE Fashion

  • "Within a week, we already sold several looks created with Lookgen."

    Sander van Buiten

    Owner, Arthur & Willemijn

  • “This will change the future of fashion. So fast, so simple, and so good.”

    Rogier Willems

    The English Hatter

  • “It allows us to showcase our expertise in styling effortlessly. It’s the perfect tool to inspire our customers with complete, sophisticated looks.”

    Martijn de Rooij

    E-Commerce, Suitable

  • “The best AI solution we’ve seen for creating looks.”

    Diederik Rijsemus,

    Co-Founder, NAADAM

  • “Lookgen gives us the creative freedom and speed to build looks that bring our products to life and make it easier for customers to envision them.”

    Koen Begeman

    E-commerce Lead, The English Hatter

  • “The tool of the future. Happy to make use of this integrated solution.”

    Bas Jansen

    Esqualo

  • “It’s amazing. We can now show customers a wide range of styling options for every product.”

    Joris Aperghis

    CEO, WE Fashion

UPDATES

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Retouch

Scenery photography

We transformed a tight Macy’s deadline into a major win using Lookgen’s instant, on-model visuals, an fix that became a fast, consistent content workflow now powering every brand in the Naadam Group.

Retouch

Introducing Retouch

We transformed a tight Macy’s deadline into a major win using Lookgen’s instant, on-model visuals, an fix that became a fast, consistent content workflow now powering every brand in the Naadam Group.

Green Fern

Lookgen Breakthrough

We transformed a tight Macy’s deadline into a major win using Lookgen’s instant, on-model visuals, an fix that became a fast, consistent content workflow now powering every brand in the Naadam Group.

BOOK A DEMO TO SEE
HOW WE CAN ELEVATE YOUR
CONTENT PRODUCTION.

BOOK A DEMO TO SEE HOW WE CAN ELEVATE
YOUR CONTENT PRODUCTION.

BOOK A DEMO TO SEE
HOW WE CAN ELEVATE YOUR CONTENT PRODUCTION.

Our team will consult you free of charge,
without any obligation.

Our team will consult you free of charge,
without any obligation.

FREQUENTLY ASKED
QUESTIONS

Ask your question

Ask your question

What exactly is Lookgen?

Who is Lookgen designed for?

How does the platform work?

Do I need special skills to use Lookgen?

Can Lookgen integrate with my existing systems?

Is the content license-free?

What are the biggest benefits of Lookgen?

Generate AI fashion looks at scale

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Based in Amsterdam, the Netherlands